 | | 18/05/2012 04:42
Sur le blog Over 50 Feeling 40
JCP....There's Still Time, Now Pay Attention!
Listen up, there is something to be said...
“Wall Street doesn’t seem to like
J.C.Penney’s new everyday low pricing any better than Main Street does.” - Associated Press, May 17, 2012
Thus was the lead yesterday in the
business section as AP announced JCP stock plunged nearly 20% on Wednesday, the
biggest decline in four decades. Are you
surprised? I certainly was not…in fact,
I had been waiting for it. I’ve written
more than once on this blog that I did not believe their new strategy would
work…and it hasn’t. Kohl’s response to
the JCP marketing strategy was nothing short of brilliant when they featured
women athletes discussing shopping...
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