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JCP....There's Still Time, Now Pay Attention!

JCP....There's Still Time, Now Pay Attention!
2012-05-18 04:42

From blog Over 50 Feeling 40



JCP....There's Still Time, Now Pay Attention!

Listen up, there is something to be said... “Wall Street doesn’t seem to like J.C.Penney’s new everyday low pricing any better than Main Street does.” - Associated Press, May 17, 2012 Thus was the lead yesterday in the business section as AP announced JCP stock plunged nearly 20% on Wednesday, the biggest decline in four decades. Are you surprised? I certainly was not…in fact, I had been waiting for it. I’ve written more than once on this blog that I did not believe their new strategy would work…and it hasn’t. Kohl’s response to the JCP marketing strategy was nothing short of brilliant when they featured women athletes discussing shopping...

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