 | | 2013-02-21 19:29
From blog A Little Bird Told Me
Do You Buy From Blogs?
'Influence' is a word much-used in the world of fashion blogging. Bloggers with large audience, high visitor stats and big social followings are 'influential'. Bloggers on the front row at Fashion Week are there because of their 'influence'. Those bloggers flown around the world courtesy of a brand's marketing budget are 'influencing' someone. But what does all this 'influence' actually mean? Do the big bloggers influence us to follow a brand on Twitter, to think more positively about the brands they promote, or to actually make a purchase based on a recommendation? Dress, ASOS | Striped tee, H&M | Cardigan, Topshop via charity shop | Brogues,...
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