 | | 02/09/2013 08:30
Sur le blog A Pinch of Lovely
BCBGeneration at WWDMAGIC
Our first afternoon at WWDMAGIC was capped off with a Q&A session with Joyce Azria, creative director of BCBGeneration . It was a really laid back atmosphere where she answered questions on her favorite era of fashion (the 90's - which you'll notice has major influence on the line's current designs), where she goes for inspiration and how social media has changed the brand's creative direction (my question!). It was also very clear that she really understands the value of bloggers - BCBGeneration has used several in various ad campaigns and collaborations. Not to mention, the BCBGeneration booth at market hosted a VIP blogger...
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