 | | 21/07/2017 09:06
Sur le blog Blaastyle
F-abric: The Coming of Slow Fashion?
The Freitag brothers are one of Switzerland’s most interesting startup and branding stories. Their success started in 1993 when Markus and Daniel were graphic designers. Looking for a practical, sturdy and good-looking bag, they were inspired by the multi-colored heavy trucks running by their apartment in downtown Zurich. They recycled old tarpaulin truck covers and seat belts to come up with their first bags. As they say, the rest is history. Each bag is not only making a “green” statement, but also has its unique and distinctive print . The brothers are now extending their ecology/fashion concept to clothing.
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