 | | 09/01/2017 14:53
Sur le blog Wild Ruffle
The Big Sales Pitch
I recently started listening to Ted Talks (I know, I’m like 1,000 years behind the game on that one). Just the other day, I listened to one by Simon Sinek and walked away feeling inspired.
He spoke about how companies can have a ton of financial backing, all the brain power on their team they need, and all kinds of publicity, and still fail. And how it was because they were simply selling their product, or doing the job just for the money.
And then he said something that made me pause the talk and stop to write it down.
“People don’t buy what you do or sell, they buy why you’re doing it, and the why serves as the proof of what you...
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