 | | 2012-12-06 02:16
From blog INSOMNIA
Casual MMM
So everybody noticed the craze about the last H&M collab with Maison Martin Margiela (if you didn't, you probably are blind or live on a deserted island). Who didn't know MMM, got to know it, who didn't love it, got to love it, that's how 90% of these collabs work, that's how smart marketing works. As I mentioned on my blog page and on twitter, I'm kind of tired of all these collaborations, they became so frequent, the new has worn off. If the collection is not in stores yet, the build up for the release is huge. When the collection is over, everybody forgets about it. After a month a lot of the pieces, that seemed so great when you just got your hands on them, end...
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