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The Anthropologie Girl

The Anthropologie Girl
2011-11-16 02:48

From blog You, Me & Anthropologie



The Anthropologie Girl

Dress: AnthropologieCardigan: TargetBelt: TargetShoes: TargetEarlier today, Roxy posted notes from the Urban Outfitters (Anthropologie parent company) quarterly earnings call. I always love reading these posts of hers because I like hearing about what's happening on the business side of things. What I found most interesting about her post today though was CEO Glen Senk's description of who the target Anthropologie consumer is. Here's what he had to say (taken from Effortless Anthropologie): Glen T. SenkYes, so the core Anthropologie customer is 28 to 45 years old, upper middle class, either married or in a committed relationship. Roughly 50% of them have kids. It is a...

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