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WHY DO CLOTHING BRANDS FIT DIFFERENTLY?

WHY DO CLOTHING BRANDS FIT DIFFERENTLY?
2023-09-12 22:23

From blog short & curvy girl seeking clothes that fit - The Petite Pear Project



WHY DO CLOTHING BRANDS FIT DIFFERENTLY?

Have you ever wondered why you wear a size 4 in one clothing brand and a size 6 in another clothing brand? I interview my friend Mary Reed, who's a technical designer to better understand why clothing brands fit differently. In the fashion industry, technical designers are responsible for translating a designer’s vision into a wearable reality and ensuring that garments fit as intended. Most clothing brands use a fit model to size their garments and determine fit. You might be wondering what is a fit model? A fit model is the person a fashion company uses as their "sample size" to fit garments. Generally the fit model represents who the company deems their...

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