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How I Evaluate Trends & A Look at the Shacket

How I Evaluate Trends & A Look at the Shacket
2021-02-04 18:50

From blog A Fashionating Life



How I Evaluate Trends & A Look at the Shacket

We talk a lot about trends here at AFL and at The Edit Advisory . It is my job to look at the runways, see emerging patterns, and help brands interpret those patterns for their target demographic. Arguably, most of the trends you see – from Neiman’s to Old Navy – are influenced by the runways. While personally, I am not a slave to the trends, I do follow them and did before it was my job. Even though this blog is the proverbial side hustle, I treat it like a multimillion-dollar corporation in many ways. One of those ways is feeling like an expert on my subject matter – fashion – and I firmly...

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