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CAN A FAST FASHION BRAND PRODUCE A SUSTAINABLE LABEL?

CAN A FAST FASHION BRAND PRODUCE A SUSTAINABLE LABEL?
2019-06-09 21:14

From blog MichelleTyler



CAN A FAST FASHION BRAND PRODUCE A SUSTAINABLE LABEL?

I remember the first time I strolled through the London & Other Stories store many years ago. I was instantly impressed by the minimal, Scandinavian division of the collection that looked much higher end than the price point suggested. Chic, well constructed affordable clothing is rare and so I instantly became a fan. It wasn’t until a couple of years later that I realized this cool group of three ateliers was in fact under the umbrella of megabrand H&M. Pretty naive of me for sure but in my defense I had three small children so I wasn’t paying much attention to detail at the time. Although I was somewhat disappointed to discover this new...

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