 | | 2018-02-07 22:15
From blog nicolette mason
Did You Hear? LOFT Launched Plus-Sizes!
. ..And you're invited to celebrate with me, tomorrow in NYC! You can RSVP here for the pop up party at The Flatiron, on February 8 from 6-9 PM ! When Gabi and I first started developing Premme , we sent out a survey to our audiences and got over 3,000 responses from plus-size individuals with insight into what was missing in the market for them. While we knew we wanted to create a line of statement pieces, tons of our respondents also said they wanted chic, youthful work-wear, specifically citing LOFT as a brand they wished came in plus-sizes -- and now it does ! The LOFT plus-size collection launched with sizes 16-26, and...
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