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2018-01-22 09:35

From blog O L I V I A G O L D

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Imagine a brand is your BFF and designs products especially for you – Welcome to BFF Marketing!

Imagine a brand is your BFF and designs products especially for you? – Welcome to BFF Marketing! Imagine your favourite fashion brand is your best friend, thinks you’re so special and design products especially for  you! Well, in a nutshell, this is the core narrative behind the rise of some of the most successful direct-to-consumer womenswear and beauty brands in the marketplace right now. When you’re talking with your girlfriends about what you’re going to wear for a night out and you say ‘trousers and a nice top’ we usually get the memo right? When you receive a text or a message from one of your girls saying ‘its going to...

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