 | | 2017-05-11 21:02
From blog behind the leopard glasses
"Market Research" = what I now call shopping.
In my Intro to Fashion Marketing class, we had a presentation on a JCPenney case study, where we basically read the history of the the company, their struggles through the Ron Johnson CEO reign and the current department store plight. I went to our local JCPenney to do some market research, mainly to see if any of the strategies that Johnson implemented ever made their way this store. These strategies were all pretty good and necessary: less sales, better product in their private labels, reorganize and merchandize the stores Well, lets just say that nothing has changed... in about 50 years in this store. This place is a mess. It took everything in me not...
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